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WHY A kid who played lots of games grew up having a hard time finding people similar to himself to play games with. As an adult, he had a hard time finding people similar to himself to create games with. He wanted to solve both problems not just for himself, but anyone else who found themselves in his shoes.

HOW He grew up to be a programmer. When he realized he could solve this problem both for himself and others at the same time, he decided to live off of what he had left in the bank and got to work.

WHEN In early 2017, part-time planning began. In late 2017, full-time development began. In early 2018, nubbl was released. Improvements are planned to go on indefinitely.

WHAT You're looking at it: A website where people can find other people who share similar interests and goals related to gaming.

WHO A 28 year old Canadian guy named Joe Lynch made nubbl. He goes by the alias Lemmings19. Contact:

WHERE Planning began in Vancouver, Canada. Development began in Gouda, Netherlands (om nom cheese). In Fall 2018, the location will change again.

Why was nubbl made?

To help people who need a friend or partner.
Specifically, people with an interest in gaming.

People need friends, and the best friends are the ones who have things in common. But they're not always easy to find, and nubbl changes this.

It shouldn't be hard.

Forum posts fade into obscurity and multiplayer matches come and go. If someone says they're looking for a friend, that message shouldn't disappear after a few minutes, hours, or days. On nubbl, it doesn't.

Finding randoms isn't good enough.

Are they looking for new friends? Do we have anything else in common? Do they live nearby? — Multiplayer games and forums don't answer these questions, but nubbl does.

nubbl was made to solve these problems.


There is no publisher. nubbl is an independent project.

When I started nubbl as a hobby project, I did it partly to get away from the kind of hierarchy and chaos that exists in many businesses. In my day job, I'd have multiple managers and clients, each with different visions and motivations who would set requirements and often dictate how to meet those requirements. Things didn't always play out in the best interest of the project or everyone involved, and that wasn't something I enjoyed very much.

Keeping nubbl independent has been a way for me to cut through all of that noise and maintain my priorities for the project.

Development Timeline

  • February 1, 2017 - First sketches and brainstorming for the project begin in Vancouver. The initial concept is rough, other than it being a web application.
  • April 9, 2017 - First code is written and part-time development begins. Some fundamental progress is made, but it is sporadic in lieu of the developer's full-time job and personal relationships.
  • July 15, 2017 - Development stops entirely. Developer uproots from Vancouver and begins to travel.
  • October 10, 2017 - Developer has settled in Gouda, Netherlands on a one year visa.
  • October 20, 2017 - Development resumes, full-time. With no job, the developer is able to focus all of their effort and progress increases tremendously.
  • October 23, 2017 - The project gets the name 'nubbl' and is registered.
  • January 8, 2018 - Closed beta launches. A reddit post in /r/gamedev generates ~250 signups, indicating an interest.
  • March 13, 2018 - Open beta launches.

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